Top SEO-Search Engine Optimization Tips to get Rank #1 in SERP

Search engine optimization is nowadays more important than ever and it is necessary for every Digital Marketer to understand the true meaning of SEO as well as the potential it creates for every business.

Best Search engine optimization tips - It helps you to make a great SEO Strategy by improving the on-page factors to user experience, link building and more.

1. Site Layout & Structure

• Content should be clear and upfront
• Avoid ads above the fold 
• Create a content hierarchy
• Keep Clear Navigation 
• Keep nofollow to paid & affiliates links 
• keep URLs SEO friendly 
• Keep Contact info visible 
• Include privacy policy and about page 

2. Keyword Research 

• Choose keywords wisely
• Keep the main keyword per page 
• Check title competition (Google "allintitle:"your keyword")
• Steal competitor's keywords 
• Monitor your CTR 

3. Title Tags 

• Front load your keyword
• Avoid truncation 
• Make it clickable 
• Add brand at the end 
• Don't repeat keywords.
• Title Tag Formula: Focus Keyword | Secondary Keyword | Brand Name
• Keep it under 50-60 characters 
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4. Meta Descriptions 

• Write it concise 
• Avoid truncation 
• Include main focus keyword as soon as possible 
• Keep it under 150 and 160 characters 

Note: Use "Yoast plugin" - It's a Complete WordPress SEO Plugin, used by experts worldwide.

5. Header Tags

• Place Unique H1 tag on each page 
• Use focus Keyword in HI 
• Use LSI Keywords in H2 & H3 
• Avoid header tags in layout 

6. The Content

• Use focus keyword in the first paragraph
• Long content correlates with higher rankings 
• Forget keyword density 
• Use LSI keywords 
• Add internal & external links 
• Prioritise quality over frequency 
• Setup rich snippets/structured data.

7. User Experience

• Lower your bounce rate
• Use "scrollmaps" Software 
• Use "Heatmaps" tracking 
• Minimise pop-ups 
• Be careful with interstitial ads 
• Make site mobile Optimized 
• Set up friendly 404 pages 
• Implement SSL 

8. Google Search Console "Formerly known as webmaster tool"

• Look "higher impressions" & SERP 11+, add internal links to those pages to boost rankings.
• Check & Fix Crawl errors Desktop/ Smartphone 
• Add sitemap.xml and submit 

9. Google Analytics

• Traffic Changes 
• Landing pages 
• Exit pages 
• Bounce rate 

You can check all the features of Google Analytics Tool - Click Here

10. Site Speed

• Optimise Loading time (mobile/Desktop) Use tool: "Google Page Speed Insights".

11. Image Optimisation 

• Add relevant "alt text" ).
• Use descriptive image file name 
• Compress image size 

12. Link Building

• Build links from High Domain Authority Sites 
• Topically related sites
• Links within the content
• Follow Competitors backlinks
• Diversify your link & anchor texts 

13. Social media 

• Be active on Social media
• Set up rich pins in website 
• Set up Twitter card
• Encourage sharing of your content 

14. Google Penalty Recovery

• Check traffic drops
• Remove thin content
• Remove bad links
• Disavow links
• Check for hacks/inserted links
• File a reconsideration request 

Note: (Recovery from penalties is not straightforward and you should be very careful when removing links, de-indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant.)


15. Content Promotion

• Find popular content in your niche and improve/update it 
• Shareable assets = more links example: Infographics 
• Email outreach
• Share content from others (read about "Law of Reciprocity) 

16. General SEO Tips and Advice

• Learn as much as you can 
• Pay attention to updates from "Search engine land" 
• Be patient
• Avoid shady tactics
• Don't spam 

Download as PDF/JPEG - https://goo.gl/ZZsdoL

Source - ahref, Search Engine Land and Moz

Courtesy- https://digital-sid.com